I bumped into many founders (including myself) that tend to overcrowd or overcomplicate this part of pitch deck with too many infos of industry details. Remember investors seeing your deck might not be familiar with how it works. This could be their first time encounter to your target market, or to your industry. Be simple, and relatable to almost anyone.
Airbnb’s pitch deck to Y-Combinator in 2008 was a classic text book example that I love to use as reference. Its so simple: What they did in their problem statement is to establish the reality of travel that they want to tackle and solve. It is so simple, no complicated jargon. You dont want to start your pitch with a statement that will make investors question your actual industry expertise.
Tips: Practice elevator pitch. Imagine your grandmother ask you what your business does. How do you explain it in 10 words or less? If she gets it, it means you found it!