Last week, I delved into the power of small niche stories over grand visions for small businesses. Relating to our experience at Carpedia, our initial pitch aimed for the skies—we envisioned Carpedia as a one-stop platform for gig workers.
I went to hundreds of pitch with this narrative. Yet, the turning point came when we zoomed in on a specific niche: Carpedia as a gig talent platform for the logistics industry. Why the shift? Because clarity always beats complexity.
Focusing on a niche allowed us to laser-target our target market and customers, device crystal clear go-to-market strategy, and tailor our products precisely. It’s not only storytelling; it’s planning a really good strategy through a unique story.
Remember, it’s ok to dream big, but start small!